Minimum Advertised Price Policy

This policy sets out Crystal Cruises Minimum Advertised Price policy for guest accommodations on board Crystal Symphony and Crystal Serenity.

Crystal, having earned more “World’s Best” awards than any other cruise line undoubtedly has built a very strong customer following with a first-class network that actively promotes and advertises its products and services to consumers. To preserve its deep-seated brand image, Crystal has established this Minimum Advertised Price Policy (“MAP Policy”). The MAP Policy applies to accredited travel agencies in the United States who are approved to sell tickets for guest accommodations on board Crystal Symphony and Crystal Serenity (“Authorized Reseller”).

This MAP Policy is not intended as, nor is it to be construed as, an attempt by Crystal to set advertised or resale prices or an agreement between Crystal and any Authorized Reseller or other party. Each Authorized Reseller must independently choose whether to comply with the terms of this MAP Policy. This MAP Policy is not negotiable and will not be altered for any individual Authorized Reseller. This MAP Policy is strictly limited to advertised prices and does not affect the prices that Authorized Reseller may charge for cruises on board Crystal Symphony and Crystal Serenity. Any Authorized Reseller may establish its own prices for guest suites and staterooms aboard Crystal Symphony and Crystal Serenity. However, with the purpose of preserving its brand, Crystal will not sponsor any advertising or promotional materials and will not provide any coop funds for any advertising that could negatively impact Crystal’s goodwill or diminish, detract and/or damage the value of Crystal Symphony, Crystal Serenity or any cruise.

This MAP Policy applies to all advertisements for cruises aboard Crystal Symphony or Crystal Serenity by Authorized Resellers in all media, including but not limited to catalogs, magazines, flyers, brochures, television, radio ads, billboards, signage (except signs displayed within a brick-and-mortar selling location), websites, blogs, social media, affiliate marketing networks/comparison shopping engines, Authorized Reseller-initiated text messages or emails to customers or prospective customers, mobile/smart phone applications, banner ads, online product ads, paid search ads, pay-per-click ads, display ads, mobile ads, product listing ads, sponsored links, ads in any other media in a digital format that is communicated or conveyed via the Internet, and any other marketing or promotional materials, whether displayed online or through broadcast or other media (collectively “Advertisements”).

This MAP Policy defines the lowest price authorized to be advertised in order to maintain Crystal’s brand equity as Crystal’s lowest published cruise fare, or the revised savings rate that has been communicated to all Authorized Resellers. Any Advertisements that do not comply with this MAP Policy will be considered violations of this MAP Policy and without assuming any liability, Crystal may, if it so chooses, issue written notification of failure to follow the MAP Policy and take the following actions against such Authorized Resellers:

a. First Offense: Notification of the offense will be provided to the Authorized Reseller

b. Second Offense (within the preceding 12 months): Authorized Reseller will be placed on a DO NOT SELL list for a period of thirty (30) days.

c. Third Offense (within the preceding 12 months): Authorized Reseller will be placed on a DO NOT SELL list Products for a period of ninety (90) days.

d. Fourth Offense (within the preceding 12 months): Authorized Reseller will be removed as an authorized reseller.

Authorized Resellers may offer value added non-cash amenities including Crystal onboard credits to guests, provided that the total value of any such amenities does not exceed 5% of the cruise revenue (cruise revenue is defined as Crystal Cruises’ lowest published cruise fare less all applicable Crystal discounts) for the guest on any booking. Gift cards or certificates having a cash value (e.g., department store gift card, MasterCard cash card) are not permitted.

The terms of this MAP Policy are confidential and may not be disclosed to other parties.